E n g l i s h  S u m m a r y 

The aim of the Association of Finnish Advertisers is to further the interests of advertisers and to promote a policy of informative advertising which conforms to the accepted practice of the trade. The Association writes reports on issues concerning advertising and seeks to improve the conditions of advertising by co-operating with the country’s governmental and decision-making bodies.

The Association has about  400  member companies. The membership consists of major companies operating in the sectors of trade, industry or services. The member companies account for over 80 per cent of Finland’s total advertising expenditure. The Association is a member of the World Federation of Advertisers (WFA), whose members account for 85 per cent of the global advertising expenditure.

As services to members, the Association provides information and advice on matters concerning advertising; arranges seminars and workshops; commissions surveys; publishes reports, guidebooks and directories; and maintains a library of more than 900 titles on advertising and marketing.

10 good reasons to be a member

T h e  s t a f f