How EY used purpose to drive business performance?
Too many brands see purpose as a marketing tool that adds a dash of ‘good’ to their messaging, but smart organization knows that real purpose can super-charge their growth. When purpose is authentic and genuinely embedded in everything the business does then the impact on performance can be remarkable. Rik Haslam, Executive Creative Director of the purpose-driven creative consultancy BrandPie, will share the story of how purpose helped EY restore trust in capital markets following the 2008 global crisis and how their purpose has subsequently helped drive double digital annual growth.
Rik Haslam, Executive Creative Partner, BrandPie